Sketches of the future logo

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After the strategic session, we take a couple of weeks to structure all the information and present it in a coherent, logical presentation, which contains the main criteria of the “new” company.







We agree on the strategy, then our designers and the project manager decide on the hong kong email list composition of the creative team, what stylistic directions to consider, determine the timing and number of concepts. As an agency, we always show the client several options, because they should have a choice! They pay for it. We do not take options out of thin air, we think through each concept of the sign and identity, we visualize what is written in the strategy and in the client's "wants", we work with third-order meanings.



A month flies by, during which we conduct dozens of stylistic studies and try out many paid fonts. The result is three cool, trendy and juicy concepts, each of which corresponds to the brief and strategy.