What is demand generation?

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When marketing a product or service to your audience, it all comes down to solving a problem.

If your product is a good fit to solve this problem, the battle is already halfway over. However, there are thousands of other products out there also trying to grab your audience’s attention and prove just the same.

A solid demand generation strategy helps your brand stand out from the crowd. This proactive marketing approach educates and engages your audience throughout their journey. It convinces them that your solution will solve their problems.

In this guide, we will show you how to create a demand generation strategy and example strategies that can help you engage the right people at the right time.

Table of contents:

What is a demand generation strategy?
Elements of a successful demand generation strategy
3 demand generation strategy examples
Demand generation vs. lead generation vs. inbound marketing