Each client has their own pressing issues, such as wanting to secure "means of attracting customers other than advertising" or "a channel of traffic that will become an asset." Therefore, we create introductory materials that explain in detail what owned media can do to solve the problems, how to build it, and the effects it has. A collection of success stories of owned media can also be helpful. By digging deeper into the challenges your target audience faces in this way, the theme of your white paper will become clear and you will be able to decide what type of white paper you should create.
[Step 3] Create the overall structure Once the theme saudi arabia telegram phone number list has been decided, you will then decide on the overall flow of the white paper. Create a story that includes the information your target audience wants to know and will encourage them to take action after reading the white paper. What you need to keep in mind at this time is to develop the content from the perspective of your target audience. As an example, our "Owned Media Support Materials" include the following content: What is owned media? Points that can stumble when managing owned media Nile's owned media support process Actual support provided Reference: "Owned Media Support" Service Materials Download Form (Nile's SEO Consulting Office) This white paper first touches on the points to be aware of when launching and operating an owned media, and then goes on to propose operational support, allowing companies to see the solutions to the problems as something that applies to their own company.
[Step 4] Create according to the process Now we are ready to begin the process of creating the white paper. A white paper can be several pages long, but typically it is between 20 and 30 pages long. The process for creating a white paper is as follows: Decide on a title for the document that makes the content clear at a glance Decide the content to be published on each page according to the structure. Decide the overall tone and design of each page Write, illustrate, and chart White papers should not be text-based like article content, but rather should use illustrations and charts to communicate clearly.