How automation simplifies email marketing for small groups
Posted: Wed Jan 22, 2025 8:51 am
Include a visible unsubscribe link all marketing emails should include an unsubscribe link somewhere in the email content, usually in the footer. This can also reduce spam complaints, as people who are unable to unsubscribe may mark your message as spam. Unsubscribe link example - mailerlite drag & drop editor unsubscribe link example - mailerlite drag & drop editor unsubscribe rate the unsubscribe rate is the percentage of campaign recipients who opt out of your campaign. A high unsubscribe rate suggests that some aspects of your approach are weak (subscriber segmentation, subject line, email frequency) and that you should take a closer look at your email marketing campaigns.
In mailerlite you can analyze the employment data unsubscribe rate of individual campaigns in your campaign report, and your monthly unsubscribe rates on the dashboard page. Tips to improve your unsubscribe rateavoid sending too many emails (if not necessary) overwhelming people's inboxes with low-quality content will likely lead to unsubscribes. Instead, find an email cadence that allows you to send valuable content to keep your audience happy. Use interest groups within forms use interest groups in forms to segment new subscribers so you can send them relevant content that they're unlikely to unsubscribe from.
Interest groups in mailerlite drag & drop editor interest groups in mailerlite drag & drop editor optimize your unsubscribe page use unsubscribes to find out why your subscribers are leaving and how to fix it. All mailerlite unsubscribe pages come with a built-in survey for this purpose. Black and white unsubscribe page example black and white unsubscribe page example conversion rate a conversion is when a visitor to a website or landing page completes a desired action.
In mailerlite you can analyze the employment data unsubscribe rate of individual campaigns in your campaign report, and your monthly unsubscribe rates on the dashboard page. Tips to improve your unsubscribe rateavoid sending too many emails (if not necessary) overwhelming people's inboxes with low-quality content will likely lead to unsubscribes. Instead, find an email cadence that allows you to send valuable content to keep your audience happy. Use interest groups within forms use interest groups in forms to segment new subscribers so you can send them relevant content that they're unlikely to unsubscribe from.
Interest groups in mailerlite drag & drop editor interest groups in mailerlite drag & drop editor optimize your unsubscribe page use unsubscribes to find out why your subscribers are leaving and how to fix it. All mailerlite unsubscribe pages come with a built-in survey for this purpose. Black and white unsubscribe page example black and white unsubscribe page example conversion rate a conversion is when a visitor to a website or landing page completes a desired action.