What are LinkedIn analytics?

[fomayof928@mowline]

When you think of social media analytics, you probably think of Facebook or Instagram. Maybe even X. But if you operate within the B2B sector, LinkedIn deserves a spot on your list.

The network has over 1 Billion members spread across 200 countries, and has the highest user rate in the US, with an audience reach of over 214 million users.

Given how powerful the medium has become in B2B marketing, read usa b2b leads on to find out how you can leverage LinkedIn analytics—a powerful tool to track, gauge and optimize your business presence on this platform.

Table of contents:

Why track LinkedIn analytics?
How to access LinkedIn analytics
The most important LinkedIn metrics to track
How to create LinkedIn analytics reports in LinkedIn
Tips for using LinkedIn analytics
3 LinkedIn analytics tools for your brand
What are LinkedIn analytics?
LinkedIn analytics is a collection of metrics that measure the effectiveness of your posts, updates and strategy on the platform. It’s statistical data that enhances your LinkedIn marketing efforts.

A callout card defining Linkedin analytics. It reads "LinkedIn analytics is a collection of metrics that measure the effectiveness of your posts, updates and strategy on the platform. It’s statistical data that enhances your LinkedIn marketing efforts."
With LinkedIn analytics, you can discover valuable insights into who your audience is, and how they’re responding to your company page and its content.