Context is a more expensive channel in the long run

[hasibaakterss3309]

Sometimes it is more profitable to invest money in website optimization and development, considering it as a long-term game. Sometimes, on the contrary, there is a need to quickly achieve results and sell your "hot cakes".



SEO is always a long game.

SEO is difficult to apply to one-page sites and is rarely hong kong telegram database used on sites that are made on the basis of free constructors. And not only because such resources themselves are difficult to promote, but also due to their usual sharpening for specific topics. Here it is almost always more profitable and easier to use context.

Context often does not make sense to conduct on popular queries. The stakes here are so high that any economic sense is lost. It is also unprofitable if conducted on non-commercial queries. But in this case, side traffic can be obtained for free with SEO. And in general, in context there is no traffic received beyond the contract. In SEO it is.

Optimization does not allow targeting impressions by criteria and audiences. In contextual advertising, retargeting and dynamic remarketing are available.

It is also important to remember that you need to work not only with your audience, but also with the audience of your competitors. Including intercepting in the search for their branded vital queries. SEO is powerless here. And the same Yandex.Direct still allows you to do this. In Google Ads it is a little more complicated, but also possible.