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By the marketing department sharing with the sales department how the leads were acquired and the content of the appeal, the sales department can easily understand the priority of the approach and the content of the proposal. Conversely, by the sales department sharing with the marketing department the tendencies of leads that are likely to be sold, the marketing department will be more likely to pass on high-quality leads. A common failure in lead generation is when the marketing department just hands off the leads they have acquired to the sales department, telling them to "make a call.


" This means the sales department doesn't know how mexico telegram phone number list to approach the leads (potential customers). This means that the priority of dealing with the leads they have worked so hard to acquire is lowered. The appeals that are easy for the marketing department to acquire leads and the leads that are easy for the sales department to convert (want to convert) change depending on the time and situation. Make sure to communicate with each other on a daily basis and align your understanding.


Point 2: Conduct lead nurturing Conduct lead nurturing on the leads you have acquired. Lead nurturing is an effort to continuously approach leads and build trust while increasing their willingness to purchase. Specifically, you can communicate regularly by sending e-mail newsletters and holding exclusive seminars. The psychology of acquired leads varies from those who "just want to gather information" to those who "want to buy right away." Through lead nurturing, companies can approach leads according to their psychological stage.