Typical mistakes when creating a USP

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Try to avoid these typical mistakes when creating a unique selling proposition:

False statement or dubious benefit. Do not distort the facts and do not display the criteria that are expected from you by default. For example, you cannot use the characteristic "Professional doctors with experience of 3 years" in the USP of a dental clinic. The client already expects experienced professional doctors in any clinic, why should he go to you?
Trite wording. Avoid template phrases such as “fast delivery”, “real professionals”, “low prices”, “highly qualified specialists”, etc., etc. It is boring, bland, and can be australia telegram database found everywhere. Be more specific, use numbers or facts, and if that doesn’t work, change the wording. For example: “Crushed stone from 750 rubles per 1 m²”, “Flowers with delivery in 55 minutes”.
This also includes the so-called "Mykanie". That is , "We would like...", "We can...", "We are the best..." , etc. No need to talk about how wonderful you are, make specific and advantageous offers.

Non-uniqueness. Don't forget to study your competitors so as not to repeat yourself, otherwise you risk remaining unnoticed.
How to check the correctness of the USP formulation
There are many nuances and a lot of freedom in the rules for creating a unique selling proposition. Even if you avoid mistakes, you can, carried away by creativity, create an ineffective proposition. In order to avoid this, there is a simple rule of verification:

The USP should answer the question: “Why should I choose your product or service among all the offers available to me?”

The second option for checking is the ability to reformulate the existing sentence in the form of a phrase: “Unlike others, we ...”