What is Affiliate Marketing and how big is this segment?
Posted: Wed Jan 22, 2025 6:48 am
Affiliate Marketing is an online strategy where people are encouraged to promote a product or service.
It is defined as a marketing agreement whereby an online retailer or eCommerce pays commissions to an external website for the traffic or sales generated by its referrals.
This can be done through websites, social media, email lists or other means. All referrals are also tracked using cookie technology, so that affiliate commissions and payments can be automated.
The power of affiliate channels is real, as anyone selling online can understand the need for qualified visitors to optimize sales opportunities.
How does Affiliate Marketing work?
We can summarize it in four simple steps:
You join an affiliate program.
You choose one or more products to promote (you will get a unique affiliate link).
You share the link through social media, blogs, YouTube videos, or any other content uganda whatsapp number database platform that allows you to embed links.
When someone makes a purchase, you earn an affiliate commission (the percentage will depend on various factors).
On the other hand, the current figures that are handled regarding the success of this type of Marketing are:
81% of brands and 84% of publishers leverage the power of Affiliate Marketing in the United States, according to eMarketer statistics .
There is a 10.1% increase in Affiliate Marketing spending in the US each year, meaning that by 2020 that amount will reach $6.8 billion, according to Mediakix .
In 2018, Content Marketing costs reached 62% of traditional marketing schemes, while generating three times the reach compared to traditional methods.
Thus, 16% of all orders placed online are on the market under the impact of Affiliate Marketing .
[Tweet “ By 2020, Affiliate Marketing spending will reach $6.8 billion and 16% of online orders are processed using this strategy. ”]
It is defined as a marketing agreement whereby an online retailer or eCommerce pays commissions to an external website for the traffic or sales generated by its referrals.
This can be done through websites, social media, email lists or other means. All referrals are also tracked using cookie technology, so that affiliate commissions and payments can be automated.
The power of affiliate channels is real, as anyone selling online can understand the need for qualified visitors to optimize sales opportunities.
How does Affiliate Marketing work?
We can summarize it in four simple steps:
You join an affiliate program.
You choose one or more products to promote (you will get a unique affiliate link).
You share the link through social media, blogs, YouTube videos, or any other content uganda whatsapp number database platform that allows you to embed links.
When someone makes a purchase, you earn an affiliate commission (the percentage will depend on various factors).
On the other hand, the current figures that are handled regarding the success of this type of Marketing are:
81% of brands and 84% of publishers leverage the power of Affiliate Marketing in the United States, according to eMarketer statistics .
There is a 10.1% increase in Affiliate Marketing spending in the US each year, meaning that by 2020 that amount will reach $6.8 billion, according to Mediakix .
In 2018, Content Marketing costs reached 62% of traditional marketing schemes, while generating three times the reach compared to traditional methods.
Thus, 16% of all orders placed online are on the market under the impact of Affiliate Marketing .
[Tweet “ By 2020, Affiliate Marketing spending will reach $6.8 billion and 16% of online orders are processed using this strategy. ”]