Growth Marketing: What is it and what are its phases?
Posted: Wed Jan 22, 2025 6:21 am
Growth Marketing is the process of developing and executing experiments (usually over a short period of time) designed to rapidly grow a business.
Such experiments typically focus on total customer lifetime value, employing tactics designed to improve not only the value of initial sales but also the number and frequency of future purchases.
Today's companies are looking for tactics, strategies and resources to "hack" the growth of a company, and in this way achieve higher growth rates from which, of course, they will get the most benefits.
However, the reality is that most of these companies have a concept of growth that is too focused on old practices and over time has become obtuse.
This model wastes a lot of time, money and effort on traditional china whatsapp number database marketing channels to accelerate growth, which, frankly, no longer bring the same results as before.
There is a mentality that new customers equal new revenue and that equals growth. And yes, the reality is that new customer revenue is extremely necessary to achieve sustained growth.
However, a growth model that is purely focused on Marketing will only make you lose opportunities to expand your business and become a true “player” in this world.
While creating a marketing budget will always be necessary, without marketing your company would have trouble promoting itself and distributing its message.
So the secret is to budget for Marketing while using other resources within your company to achieve extra growth. Sound good?
Such experiments typically focus on total customer lifetime value, employing tactics designed to improve not only the value of initial sales but also the number and frequency of future purchases.
Today's companies are looking for tactics, strategies and resources to "hack" the growth of a company, and in this way achieve higher growth rates from which, of course, they will get the most benefits.
However, the reality is that most of these companies have a concept of growth that is too focused on old practices and over time has become obtuse.
This model wastes a lot of time, money and effort on traditional china whatsapp number database marketing channels to accelerate growth, which, frankly, no longer bring the same results as before.
There is a mentality that new customers equal new revenue and that equals growth. And yes, the reality is that new customer revenue is extremely necessary to achieve sustained growth.
However, a growth model that is purely focused on Marketing will only make you lose opportunities to expand your business and become a true “player” in this world.
While creating a marketing budget will always be necessary, without marketing your company would have trouble promoting itself and distributing its message.
So the secret is to budget for Marketing while using other resources within your company to achieve extra growth. Sound good?