What is a target audience?

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Successfully marketing to, engaging with and building brand loyalty in customers is a complex process. Simply knowing your ideal customer’s age and location isn’t enough. Demographics are a part of defining a marketing target audience, but truly resonating with your customer—and their changing wants, needs and challenges–requires much more.

In this guide, we’ll help you understand what a target audience is and the different types. We’ll cover the benefits of finding your target audience (and how to do that) and a few target audience examples from brands doing it well.

Table of contents:

Types of target audiences
Benefits of finding your target audience
How to find your target audience
Target audience examples
What is a target audience
A target audience is the group of people you want to purchase your products or services. Very few companies will ever have a target audience of “everyone”—trying to sell to everyone will often result in selling to no one. Instead, your target audience will be made up of people who will benefit the most from your products. This group is defined by certain demographics and behaviors, which can be segmented into specific personas. These personas give you a mock individual who represents the average person in a specific target audience.