A marketing proposal is similar to a common commercial proposal, however, it has some particularities regarding its segment. In practice, it is a document that centralizes and formalizes the marketing services provided under certain payment conditions previously agreed with the contracting companies.
In addition to recording what was negotiated, the presentation of the marketing proposal is also a resource that ensures that the services provided respect an agreement, otherwise, companies may be duly penalized.
And that is why all aspects of a marketing proposal must be developed with great assertiveness, from the solution offered and the pricing of the service, to the presentation of the proposal.
This way, the purchasing decision process can medicare leads email list be precise, avoiding unnecessary questions and charges in the future.
So, the central objective of a good marketing proposal is: to facilitate the customer's decision, acting as a convincing instrument to close more sales.
Now that you understand the concept and importance of a marketing proposal, it’s time to learn how to prepare one. Pen and paper in hand? Let’s get started!
>>>> Check out our blog: B2B marketing — the strategies you need to choose for your business to take off
How to make a proposal to a marketing agency? Step by step
It's worth mentioning a fundamental tip: personalize your marketing proposal as much as possible. Because no one likes to be equated with the majority and the same goes for business.
Qualify your prospect well
Study the client's situation
Offer a solution
Create an execution schedule
Highlight your differences
Present your success stories
Discuss payment terms, amounts and conditions
Prepare your marketing proposal presentation
To see value in your sales process , your prospect needs to recognize that they are unique and that your company recognizes their particularities. Therefore, make this clear to your client in your marketing proposal and throughout your sales process.