Do You Have A Strategy For Recruiting Generation Z?

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Generations are important. Defining them tell us how things transformed, how we grew and it also helps us in predicting what may come next. Millennials grew in the era of globalization whereas Gen Z grew in the digital era. Gen Z people are always wired. They probably never walk into a bank but do all banking activities over the phone. Digital wallets are a testimony to their culture. They might have bought their favourite gadgets without walking into any stores. Companies are working hard to reach to their youngest consumers. Banks are also building strategies to acquire them as customers. But have companies have ever thought of strategies for recruiting generation Z people?

Who is generation Z or Gen Z?

Generation Z is loosely defined as a set of people born between 1996 - 2010. So, as of in 2019, this india phone number resource population is between 8 to 24 years of age. Meaning, they are already becoming part of the workforce in various industries.

What are the generation Z characteristics?

Until we define the generation that is being born after 2010, for now, they (people born after 2010) are also considered as part of Gen Z. Gen Z grew or still growing up in a digital era. They are a digital native. They were and they are surrounded by digital technology. While growing up they were exposed to mobile and touch screen devices. They probably have learnt to swipe before they learnt to speak.

Here is a quick list of generation Z characteristics -

They are digital natives
They are more open to ideas. Being stereotyped is not they want.
Experiences matter more to them rather than owning things
They are entrepreneurial and technology savvy
Most diverse and educated generation yet
They like to see themselves as independent rather than a team player
Their attention span is just about 8 seconds
They like to experiment more
Gen Z has lived through recessions
They believe in "always on" culture using social media anytime or watching Netflix 24x7.
How Generation Z consume social media

Millennials saw the birth of a social media, however, Gen Z people grew up with it. Gen Z is more attached to social media platforms. Below social media numbers will show some of the generation Z trends.