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For example, companies looking to upgrade their communications will find thousands of customer reviews of Vonage’s cloud-based business phone system, API, and contact center. By leveraging TrustPilot, Vonage collects feedback from existing customers and displays verified reviews, which can provide greater impact. These reviews help generate leads and enhance brand image, forming an important part of Vonage’s sales and marketing strategy.



Screen capture of automatically generated site list of dubai fax number Screenshot from Vonage.com In an e-commerce environment, trust is built through online reviews, which is why it is crucial for any business, especially a new one, to have a proper social proof strategy in place. This forms the conceptual basis for powerful metrics like Net Promoter Score , which is very useful for marketers because it is a direct indicator of how likely a customer is to recommend their product or service to others.



Product reviews are vital in a B2C environment, but they are growing in importance in the B2B space, where e-commerce is gaining momentum. How do your new B2B customers gather information about your business and products? Yes, by searching online. Good Product Reviews Support SEO Strategy The goal of e-commerce businesses is to rank high in search engine results pages because it drives organic traffic, makes paid search spend more effective, and ultimately leads to sales.