"One of the fastest growing product groups is smart

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cording to PJSC MegaFon, in the smart home device category, the most popular among Russians in 2023 were smart sockets, as well as temperature and humidity sensors - their sales over the year grew by 52% and 88%, respectively, in real terms; demand for smart home control centers grew by 35% over the year, demand for smart lighting devices - lamps and lights - increased by 14%; interest in other smart devices for the home has also grown - motion, leak and smoke sensors.

speakers: their sales in 2023 costa rica whatsapp number database increased by 2.3 times. Following them, Russians began to buy smart home appliances more often, which can be controlled by voice through the speaker or in an application on a smartphone. In particular, the number of purchases of smart kettles increased by 34% year-on-year," the press service of MegaFon reported.

"Interest in smart home is steadily growing in Russia, and smart speakers have become an integral part of this. In 2023, demand for smart speakers was spurred by both the expansion of their range and various promotional activities by manufacturers," said MegaFon Sales Director David Borzilov.

Smart home devices operate on the basis of the Internet of Things (IoT), namely on standardized communication protocols Bluetooth, ZigBee, Wi-fi and Matter.

"In 2023, sales of smart home devices in the MTS retail network increased by a third. The average price increased by 14% to 4.9 thousand rubles, which is due to the expansion of the range, in particular, in the smart home appliances category. The main driver of sales growth for smart home products remains the demand for speakers with a voice assistant, which accounted for 60% of sales in units," said Alexey Pomozov, Commercial Director of the retail network of PJSC Mobile TeleSystems (MTS).

"In 2023, sales of Ujin smart devices increased by 1.7 times and amounted to 104 thousand devices. The most popular were dimmers, switches, leakage controllers, multisensors and thermostats. We would not say that the growth in popularity of smart devices is due to the popularity of smart speakers. But voice control significantly increases the frequency of use of devices and the NPS (customer loyalty index - ComNews note ) of smart home customers," said Svetlana Perminova, CEO of Unicorn LLC (developer of Ujin smart building solutions).

In her opinion, it is rather the use of smartphones that has led to the growth in popularity of smart devices - with their help, you can set up scenarios for the operation of a dimmer or underfloor heating sensors.

"People are willing to pay extra for the presence of smart devices in their apartment when they buy it. Using Ujin devices as an example, we see the market grow by about 30-35% every year," added Svetlana Perminova.

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