Holidays are the perfect time to include your email marketing strategy, where your brand should stand out, keeping a bright, cheerful and impactful spirit. Here are some tips to make money with email marketing this year.
Know the dates
National holidays and public holidays are perfect opportunities to boost sales for any business. In particular, those holidays when Millennials decide to do their gift shopping and take advantage of special offers.
The first step to building a successful email marketing campaign is to know the essential dates. Holidays like Christmas and New Year's Eve fall on the same date every year, but they change the day of the week. You should take this into account when designing your marketing plan.
Plan marketing by season
Marketers know that the holidays present a special opportunity to generate revenue. This season, try to approach the holidays with a solid marketing plan.
Based on the holiday calendar, coordinate the messages you will send via email, considering what kind of offers, content and images each one will have.
Create your email campaigns in advance and decide how you can leverage marketing automation to lighten the load during seasons like the holidays.
Manually creating each email the day before it is sent can be time-consuming. During these brazil mobile number list times, it's best to create automated emails that you can craft in advance and that will automatically be sent to the subscriber at the exact time.
You can also trigger emails to be sent based on how subscribers interact with your emails.
Remember to create a mobile-friendly email
Currently, around 53% of emails are opened on mobile devices. Therefore, it is very important that all email messages are not only readable on mobile devices, but also stand out.
If your emails don't work well on mobile, you'll miss out on reaching your subscribers during holidays and vacations.
Send personalized offers to subscribers
Automation and personalization deliver huge results for marketers: emails with personalized subject lines are 26% more likely to be read and represent a 760% increase in email revenue for targeted campaigns.
Collect data from your subscribers for a year. Know what items they have purchased, as well as how much they have spent. You can also segment where they live, how old they are, and what they do for a living. All of this information can be used to create relevant campaigns that reach specific customers.