Flashmob marketing: what it is and how to use it in your campaigns

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Marketing is essential for any company that offers products or services, and there are all kinds of advertising techniques that can be used to captivate our audience. Today we are going to talk about flashmob marketing , an option within guerrilla marketing that you should know about. As you probably know, creativity is key in the advertising sector. And that is exactly what flashmob marketing seeks: to surprise the user with a very different campaign .

What is flashmob marketing
This type of marketing is based on the creation of an unexpected public event in which a group of people gather in a certain place , perform a surprising action, such as choreography, a group song or a theatrical performance, and then disperse.

You've probably seen flash mobs in which people unexpectedly perform a choreography in the street, or perform some action in a group. But it can also be applied to your marketing campaigns to present your brand through disruptive marketing .


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Furthermore, flashmob marketing can also be used to peru phone number lead get the public to actively participate . Also known as street marketing , we invite you to watch the video above: a magnificent flashmob marketing campaign carried out by Nestlé for Contrex , one of its brands.

The idea of ​​this type of advertising campaign is to capture attention, since they are also recorded and shared on social networks in an attempt to make it go viral. Keep in mind that the key to an effective flashmob is its ability to capture attention and generate surprise .

It sounds complicated, but if executed well, the reach of this type of flashmob marketing campaigns can be very effective, making it a highly attractive resource .

Is flashmob marketing still popular?
It is true that more than a decade ago they were very fashionable, but nowadays it is a strategy that has fallen into disuse . Mainly because this original and unique idea has become common.

The flashmob phenomenon itself was what made this marketing tool lose potential. Although it remains a totally valid resource as long as it is used in an innovative way .


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Dancing to present a product is already very common, although there are exceptions as long as there is a context . A good example can be seen in the video above, where we see a marketing flashmob to promote the Costa del Sol. And for this they went to Brussels in winter to bring that warmth so characteristic of our land, with flamenco dancing included. Returning to the example of the Nestlé campaign, not everything has to be a dance or a choreography. So it is still a tool with a lot of potential .

How to make an effective flashmob marketing campaign
As you can see, flashmob marketing remains a highly effective tool if used in an innovative way . But it must be taken into account that the planning, the location of the event and the execution must be as surprising as possible.