Growth marketing is a powerful tool to boost your performance and grow your business. It allows you to have new customers and increase your sales. Discover growth marketing and its specificities!
Summary
Growth marketing: definition!
Growth marketing is also called growth marketing. It is a strategy philippine whatsapp number that is based on the use of different tests to determine the best way to optimize the results of your business.
To achieve its goals, growth marketing uses different tools such as natural referencing, A/B tests, value-added content, advertising campaigns, etc. Essentially, according to the Swiss growth marketing agency Adsets, this strategy consists of:
determine areas to test and optimize;
establish hypotheses;
test these hypotheses through experiments;
analyze the results and draw conclusions.
Growth marketing inevitably allows a company to achieve sustainable growth.
The pillars of growth marketing
Growth marketing is a set of strategies based on four pillars: attract, convert, sell and retain. Above all, it requires good communication to reach as many prospects as possible. Thanks to the creation of quality content and the use of SEO or SEA techniques, the prospects reached feel their need for the products or services offered by the company.
At this stage, it is easier to convert prospects. Growth marketing allows you to do both B2B and B2C. So, whether you have individuals or companies as customers, you can adopt growth marketing and get real benefits from it. Finally, this marketing strategy works to build customer loyalty.
Growth marketing and growth hacking
Growth marketing and marketing hacking have many things in common. However, there are also elements that set them apart. Both strategies employ a common matrix abbreviated as AARRR: Acquisition, Action, Retention, Referral, and Revenue.
Acquisition
This first step of the matrix is to attract new leads. Good visibility is therefore essential for the company.
Action
The action is to lead the target audience and visitors to make a purchase. Different techniques are applied for this. These include making white papers available, offering demos, subscribing to newsletters, etc.
Retention
After acquiring new leads, it is crucial to convert and retain them. Marketing automation and content marketing are the main options for retaining leads.
Recommendation
Recommendation is a key step in growth marketing and marketing hacking. It consists of making your customers ambassadors for your company. In practice, they are encouraged to talk about the company's products and services.
Income
Revenue is the final step of any growth marketing approach. Here, each user and each customer is an added value for the company.
Primarily, growth marketing differentiates itself from hacking marketing by brand. The former is more concerned with the brand than the latter.