How to get business databases

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Do you sell your product or service to businesses and need to obtain data from potential customers? Do you want to better understand the competitive landscape of your industry or city? Whether it's to better understand your competitors or to find customers, obtaining business databases is one of the best investments you can make as a company.

business databases
The honorable Benjamin Franklin, the most important of the “founding fathers” of the United States, once said it. Although he was never the president of the country, he is honored as the head of the $100 bill for his many contributions, including inventing the oven and bifocal glasses! So we are going to earn a lot of those $100 bills thanks to the data we are going to obtain. Let’s get started!

Before we look at the steps to get the data, let's see what they are. Every year, around 100,000 new companies are created in Spain in more than 100 different industries. Currently, three and a half million netherlands whatsapp lead companies remain active, since on average less than half remain active after two years and after five years only a third remain. As they say, a picture is worth a thousand words, here's an infographic!

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As the business ecosystem is constantly changing, it is important to keep your business data up to date so that it is useful to you.

If you are reading this article, it is because you are interested in company data, their information and how to contact them. Congratulations, you are already one step ahead! Because as the greatest detective in the parallel universe of fiction, Mr. Sherlock Holmes, said:

business databases

We couldn't agree more, Mr. Holmes! Whether it's to generate a list of potential customers to sell your product or service to, or to get a better idea of ​​the business ecosystem in a certain industry or in a certain region, having an up-to-date database of relevant companies is necessary to understand the business landscape and be successful in it.

So, let's see how to achieve them!

Step 1
First of all we head to theofficial file of companiesof the Chambers of Commerce of Spain (Camerdata).

Camerdata belongs to the Chambers of Commerce of Spain and as such, is the only official source of business information in the country. Camerdata manages and markets the data, so it is the main and primary source of business information in the country. It is also worth noting that the data is updated frequently to ensure the highest quality and relevance of the data.

Here is an interview with our CEO aboutWhat is Camerdata?so you can learn a little more about us!

Step 2
Select the industry whose companies you are interested in contacting. Keep in mind that you can not only receive postal information (name, address) but you can also get digital information (email, website) and phone numbers associated with the company.

To select the industry, you can choose between the IAE (Tax on Economic Activities) or CNAE (National Classification of Economic Activities) classification system . They are similar, but not the same. Let's give a practical example.

business databases

A restaurant has the CNAE code 561. This same restaurant has several IAEs depending on its category. Thus, IAE 6715 belongs to one-fork restaurants. On the other hand, IAE 6714 is for two-fork restaurants. IAE 6713 is for three-fork restaurants, 6712 is for two-fork restaurants and finally 6711 is for five-fork restaurants, that is, for super-luxury restaurants.

The CNAE is determined by the company itself when it registers itself, during its constitution. The IAE is determined by the Ministry of Finance for tax purposes .

What is the most accurate and appropriate classification method when selecting the companies you are interested in? This is the million-dollar question. The short answer is “It depends on your selection criteria.” The long answer is that a CNAE can contain several IAEs, so if you need a very specific selection, it is best to go for the IAE. Well, it wasn’t that long either!



Step 3
Now that we have the industry filter selected, let's now select a geographic filter, equally important!

business database

We suggest selecting only the specific municipalities where you think your target audience will react best to your commercial proposal; even if it is a very long list, it doesn't matter!

Now that we have the industry filter selected, we are now going to select a geographic filter, equally important! and hit search.

Step 4
Here we have the result of our search - both in terms of the number of companies and the types of data available on them. Remember that this company data is official.

business databases

You will see that of the 4,654 records for this specific search (restaurants in Barcelona), there are about half with phone numbers and around 20% with generic email addresses. The email addresses are generic precisely to comply with the data protection legislation of the European Union and Spain, RGPD and LOPD. This gives you maximum peace of mind that you can use them in your communications.

To adapt to your needs, there are offers depending on the type of information you are looking for. If you only need data containing phone numbers, you can pay for them only, and the same applies if you are looking for only company emails.

business databases

Step 5
You receive the data automatically after making the payment! Now that you have the data, it's time to get down to business and use it.

The first thing you need to do after receiving the data is to filter it in order to segment it. We suggest using the free tool “Google Sheet” which allows you to manipulate the information, just like you could do with Excel, but without having to pay for it. You can use the Google spreadsheet directly by going to your free Gmail account.

get company databases

Whether it is due to the corporate purpose or for any other reason, we recommend segmenting the data to classify it and thus facilitate our communication strategy. You can click here to learn a little more abouthow to use google spreadsheets.

Step 6
Now it's time to use the data!

As the great master of the short story of Russian literature, Mr. Anton Chekhov, said, it is of no use to us to have information if we do not use it.

get customer database

With the data we have collected, we can contact companies through different channels: postal mail, email, and telephone communication are the most common, although depending on your industry, you can also go visit them in person!

All of these marketing strategies are called Outbound Marketing, because you go to them, which is the opposite of the so-called Inbound Marketing, which is when they come to you . We can certainly assume that when they look for you, it is easier to close a sale, because after all, they are the ones looking for you! However, there is a premise that we have to take into account that makes this hypothesis, in any case, incorrect.

When they look for you, it is very likely that they will not find you.
If you are searched for online, which is the most common search channel (bye-bye yellow pages!), search engines limit the first page of results (where 99% of people end up) to just 10 websites. If you are not among the top 10 most relevant websites, you will not be seen. You can certainly advertise, but Google Ads are expensive and unless you have a lot of experience or hire an advertising agency, you are not going to generate a positive return from your online advertising.

This is why outbound advertising channels are so important, because they allow us to reach our target customers without waiting for them to look for us. In a future article we will talk in detail about outbound marketing channels. We recommend that you follow us onsocial networksto stay tuned for all the new business marketing content!