Actively respond to questions: frequent LINE communities, etc., answer users' questions and concerns, thereby establishing good interactive relationships.
Conclusion
Through the integration of the six major clinic business strategies, it can help clinics effectively increase the conversion rate of self-pay medical treatment without spending a lot of money on advertising. What’s even better is that if these strategies are actually implemented, the benefits that can be brought are also Including strengthening market competitiveness, improving customer stickiness and loyalty, etc., laying a solid foundation for the long-term development of the clinic.
Writer name: AlleyPin
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Under the impact of the epidemic, people's acceptance of digital healthcare has surged, which has also made clinics face challenges, including how to catch up with the wave of digital transformation, or how to make good azerbaijan phone number data use of major marketing tools to develop a powerful membership management system! The following article will share several key points to help you understand how to make good use of platforms such as LINE official accounts to improve the problems you often face, such as low self-pay ratio, high customer acquisition cost, high blocking rate, etc.
Key point 1: Customized attribute labels to classify different members.
There are many products and services on the market that provide more thoughtful and delicate choices in design in order to be closer to consumer needs. But when the concept is applied in clinics, how can we achieve personalization? First of all, we need to define the so-called personalized clinic marketing. The main purpose is to hope that customers can feel "This is simply tailor-made for me!", thereby creating a sense of uniqueness, caring, and having more goodwill and trust in the clinic.
To achieve this goal is very simple. The official LINE account has an audience segmentation function, which can be segmented and labeled. You can set some simple questions or menus during one-on-one conversations with customers. As long as the customer clicks to reply, The system will mark the tags and classify people with different tag attributes. For example, the clinic can ask the customer about the treatment they want to consult in the welcome message. When the customer clicks "liposuction", they will be labeled with a keyword. If there is professional knowledge and activities related to liposuction in the future, they can easily can be sent to this group of people.