The BANT method is not a sales strategy: it is applied at a time when the lead is not yet an opportunity.
Your main objective is to obtain as much information as possible about that potential client to discover what their needs are and, if possible, satisfy them with the product or service you have to offer.
When applying this methodology, the marketing actions undertaken do not have to be focused on sales. What you should do is offer relevant information in exchange for useful data to evaluate and determine if you have a real sales opportunity in front of you.
Once you determine that the client is viable, they can enter the sales funnel, where they will be guided through various strategies until they become a lead ready to make a purchase.
There are high-growth companies whose lead qualification process dominican republic whatsapp number database cannot keep up with the sales they are making. These companies typically do not have a custom lead qualification system , even if they are well funded.
Using BANT is the best option to begin to discern between the clients in whom it is worth investing resources and those who need to continue to be nurtured . Through this tactic, questions are asked and answers are attempted to be given, with the aim of knowing where to focus the actions in order to put aside false expectations.