What is conversational marketing?

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Why is conversational marketing on haiti b2b leads the rise? It’s simple: People find value in talking to other people.

Customers want quick and responsive conversations with brands—and organizations want to satisfy their customers.

Conversational marketing leads to enhanced customer experiences because it helps people feel heard. However, that’s not all. Advanced conversational marketing strategies use conversational AI, which enables brands to derive important business intelligence from customer conversations. The best part? Those valuable insights can deepen customer loyalty, improve lead generation and drive revenue.

In this article, you’ll learn the ins and outs of conversational marketing. Plus, we’ll cover how it can delight your customers while providing your business with useful data. Let’s dive in.

Conversational marketing is a customer-centric approach that’s built on an ongoing dialogue between you and your customers.

It’s an inbound strategy that connects channels like your website, social profiles and CRM, and uses tactics like chatbots, live messaging apps, social commerce tools and helpdesk integrations to improve the customer journey. Whether customers or prospects have a frequently asked question, want to complete a purchase or have a complication with their order, conversational marketing makes it easy to find a solution.

A great example of conversational marketing is when brands use social media as a customer service tool. For example, if a customer with a product issue mentions your brand in a social post, you can respond to them promptly and connect them with your customer service reps if you need to escalate the issue. This type of engagement improves the customer journey, while giving your brand more insight into your customers’ pain points.

Example of Nike's customer service X account using conversational marketing to address a customer's concerns.