Marketing Briefing
Posted: Sun Dec 22, 2024 6:05 am
Therefore, this is the type of thing that you should be especially careful with in a briefing, since this key document will aim to understand what difficulties your client is facing at that moment and what they intend with the services that your company has to offer them.
With a briefing, in a nutshell, you will have the power of knowledge. Let's learn more about this below.
Types of briefing
Every brief and concise document has a purpose. Let's see what the purposes of each type of brief would be below.
Advertising briefing
Its main purpose is to convey the necessary and essential data of a campaign : sales proposition, communication tone, brand personality, etc.
It is used almost daily between an agency and its relationship with the client brand or company.
There may also be a situation where the agency carries out a “counter-briefing”, since the information is expanded or supplemented with other important data. Remember that the agency is the one that knows about Marketing.
Creative briefing
As I mentioned in the introduction, this type of briefing is specifically aimed at area code philippines mobile creatives.
By creative I mean the designer, responsible for meeting the client's graphic and design expectations.
By summarizing the information, you will get an idea of how to accomplish the goal.
For general direction or guidance for the Marketing team , this concise document will provide details on the marketing action or project that is being implemented or is soon to be launched.
Business Briefing
Its purpose is to provide a summary focused on those details about the actions or business projects that are intended to be launched or implemented in the near future.
What is the difference between brief and briefing?
Surely, if you are taking your first steps in the world of marketing , you may have asked yourself this question. Fortunately, the answer is quite simple: both terms refer to the same thing, the difference lies in the adaptation from Spanish.
In English, brief is the original term and, therefore, the one that will give you the most results if you search for it on the web. However, in Spain and Mexico, “briefing” is used more frequently, but you don’t have to worry because there are no differences in meaning.
With a briefing, in a nutshell, you will have the power of knowledge. Let's learn more about this below.
Types of briefing
Every brief and concise document has a purpose. Let's see what the purposes of each type of brief would be below.
Advertising briefing
Its main purpose is to convey the necessary and essential data of a campaign : sales proposition, communication tone, brand personality, etc.
It is used almost daily between an agency and its relationship with the client brand or company.
There may also be a situation where the agency carries out a “counter-briefing”, since the information is expanded or supplemented with other important data. Remember that the agency is the one that knows about Marketing.
Creative briefing
As I mentioned in the introduction, this type of briefing is specifically aimed at area code philippines mobile creatives.
By creative I mean the designer, responsible for meeting the client's graphic and design expectations.
By summarizing the information, you will get an idea of how to accomplish the goal.
For general direction or guidance for the Marketing team , this concise document will provide details on the marketing action or project that is being implemented or is soon to be launched.
Business Briefing
Its purpose is to provide a summary focused on those details about the actions or business projects that are intended to be launched or implemented in the near future.
What is the difference between brief and briefing?
Surely, if you are taking your first steps in the world of marketing , you may have asked yourself this question. Fortunately, the answer is quite simple: both terms refer to the same thing, the difference lies in the adaptation from Spanish.
In English, brief is the original term and, therefore, the one that will give you the most results if you search for it on the web. However, in Spain and Mexico, “briefing” is used more frequently, but you don’t have to worry because there are no differences in meaning.