Regulatory documents describing native advertising
Posted: Wed Jan 22, 2025 3:52 am
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What online advertising needs to be reported? This information is specified in the Order of the Government of the Russian Federation dated 30.05.2022 No. 1362-r. The document also states that the advertiser is not required to mark advertising that is part of copyrighted works. The order specifies that the form of such content can be text, text and graphic, as well as video or audio recording.
It turns out that native advertising labeling is egypt telegram number database necessary, but reporting on it will be submitted differently than for regular advertising.
Difficulty in identifying copyrighted content
To obtain clarification on the criteria by which copyrighted content is determined and how to evaluate advertising in it, the Association of Bloggers and Agencies sent a request to Roskomnadzor.
Read also:
What will happen to fines for advertising labeling from March 1: following the round table from 02.02.23
The Federal Service responded with a letter dated 17.11.2023 No. 03-111159, in which it did not provide clear criteria. Specialists from RKN referred to the provisions of the Civil Code, including Article 1259 of the Civil Code of the Russian Federation . At the same time, Roskomnadzor noted that it has no competence in the field of copyright.
I'm registering
What online advertising needs to be reported? This information is specified in the Order of the Government of the Russian Federation dated 30.05.2022 No. 1362-r. The document also states that the advertiser is not required to mark advertising that is part of copyrighted works. The order specifies that the form of such content can be text, text and graphic, as well as video or audio recording.
It turns out that native advertising labeling is egypt telegram number database necessary, but reporting on it will be submitted differently than for regular advertising.
Difficulty in identifying copyrighted content
To obtain clarification on the criteria by which copyrighted content is determined and how to evaluate advertising in it, the Association of Bloggers and Agencies sent a request to Roskomnadzor.
Read also:
What will happen to fines for advertising labeling from March 1: following the round table from 02.02.23
The Federal Service responded with a letter dated 17.11.2023 No. 03-111159, in which it did not provide clear criteria. Specialists from RKN referred to the provisions of the Civil Code, including Article 1259 of the Civil Code of the Russian Federation . At the same time, Roskomnadzor noted that it has no competence in the field of copyright.