7 SOCIAL MEDIA MARKETING TIPS TO BOOST YOUR SALES

[Joywtome231]

Using social media as part of your marketing strategy to boost sales isn't something new. It has existed since social networking sites have existed. The manner in which strategies are created and implemented, however, has changed. Here are some tips for you to increase revenue using social media.

TAP THE RIGHT INFLUENCERS
Having popular and A-list celebrities promote your products is both an expensive and old-fashioned way to sell. There is a marked rise in popularity in using micro-influencers. These social media influencers with followers count less than 50,000. These personalities usually have a very loyal following since they usually focus on a particular niche. It is, therefore, very important that you cameroon phone number resource connect with the right influencers who also share your message and vision. It's not enough that you choose an influencer based solely on their followers count, comments, or likes. The right type of influencer should share your brand's values since this resonates with potential customers.

KNOW THE RIGHT SOCIAL MEDIA PLATFORM FOR YOUR DEMOGRAPHIC
In creating a picture of your ideal customer, you must also consider which social platforms they are using. Facebook accounts for most users across all types of platforms. However, a majority of Instagram users report that they discover new brands, products, and services through the platform.

In Twitter, B2B businesses have more success on the site, being able to use the platform for many of their marketing strategies. Around 77% of Twitter users have a very positive perception of businesses who reply to tweets which means engagement is very important. YouTube is another popular platform for younger people.

USE LOYAL CUSTOMERS AS BRAND ADVOCATES
You don't necessarily have to rely only on influences if you want real people to promote your products and services. Your existing customers can be effective, if not more effective, brand advocates if you attract them enough to promote your products and services in exchange for discounts and freebies. Doing hashtag and keyword research that's related to your brand name on social media platforms will help you to discover people who are actively posting content related to your brand.