Speaking of machine learning, its capabilities
Posted: Wed Jan 22, 2025 3:22 am
tself, collects text content from web pages, sends it to ChatGPT to obtain content topics, then tags the URL and the user's browser. Advertising can be shown both on the page with the desired content and on other pages of the network.
Another example is the implementation of AI in Yandex services. In 2023, the company installed a neural network in the advertising moderation system that operates on argentina whatsapp number database the basis of the DSSM (Deep Semantic Similarity Model) architecture, and by the end of the year, 214,000 advertising accounts were blocked among attempts to place fraudulent or prohibited advertising, which is 42% more than in 2022. In addition, Yandex algorithms did not allow more than 17,500 sites, 15,500 applications and 2,700 Telegram channels to the advertising network.
In general, such moderation is good for both users and Yandex itself: users see fewer annoying ads, and it is easier for the company to attract high-quality advertisers who do not violate the rules.
are actively used by Wildberries and Ozon. Both marketplaces offer users personalized product recommendations based on their purchase history, views, and search queries.
The penetration of AI into digital advertising will only accelerate. If we talk about contextual targeting, then a few years ago the results of its use in most cases were inferior to cookie targeting in terms of cost efficiency. However, with the development of neural networks and their implementation in contextual targeting (improved understanding of the context and meaning of the text, and not just keywords), we see that in an increasing number of placements the results are becoming comparable, and in some cases even surpass placements with cookie targeting.
Another example is the implementation of AI in Yandex services. In 2023, the company installed a neural network in the advertising moderation system that operates on argentina whatsapp number database the basis of the DSSM (Deep Semantic Similarity Model) architecture, and by the end of the year, 214,000 advertising accounts were blocked among attempts to place fraudulent or prohibited advertising, which is 42% more than in 2022. In addition, Yandex algorithms did not allow more than 17,500 sites, 15,500 applications and 2,700 Telegram channels to the advertising network.
In general, such moderation is good for both users and Yandex itself: users see fewer annoying ads, and it is easier for the company to attract high-quality advertisers who do not violate the rules.
are actively used by Wildberries and Ozon. Both marketplaces offer users personalized product recommendations based on their purchase history, views, and search queries.
The penetration of AI into digital advertising will only accelerate. If we talk about contextual targeting, then a few years ago the results of its use in most cases were inferior to cookie targeting in terms of cost efficiency. However, with the development of neural networks and their implementation in contextual targeting (improved understanding of the context and meaning of the text, and not just keywords), we see that in an increasing number of placements the results are becoming comparable, and in some cases even surpass placements with cookie targeting.