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Substack: 10K subscribers

Posted: Tue Jan 21, 2025 10:47 am
by phonenumber
Benjamina Ebuehi – @bakedbybenji
Instagram: 203K followers
Part of Benjamina’s Instagram feed showing nine posts in a grid. A few feature her, and others show her baked desserts.

Benjamina appeared on the Great British Bake slovenia b2b leads Off at just 23, and has since become a popular baking influencer. Her recipes include the fluffiest cakes and indulgent frosting. Fans can also subscribe to her Substack, which has around 10,000 followers.

Cook up a tasty social media strategy with food influencers
The world of UK food influencers is brimming with foodies of all kinds, from celebrity chefs to self-taught home cooks. They have a lot to offer your brand, no matter what part of the food industry you sit in.

As you get started with influencer marketing, we recommend making sure you have the right support in place. These influencer marketing tools will help you find, connect and collaborate with food influencers that will make your next campaign absolutely delicious.


Known for its short-form vertical videos, TikTok is more than just an app for dance challenges and lip-sync trends. The platform has grown exponentially in the past few years, with creators of all ages creating content spanning various topics, from entertainment and food to health and finance.

With over a billion monthly active users, it’s a great place for brands looking to reach their target audience. While creating organic content is a good first step, investing in TikTok ads for your social media advertising strategy will further boost your brand’s impact on the app’s audience.

However, advertising on TikTok isn’t the same as advertising on other social channels. This post gives you a detailed overview of how to leverage TikTok advertising and what ads to try.