Let's start with choosing an email service

[relemedf5w023]

Email marketing in B2B
Or how to use the best sales channel in B2B correctly


In the B2B market, clients are worth their weight in money. Of course, the situation varies from industry to industry, but one thing remains common - the number of clients is limited, and contact with each of them is valuable. It is important to build and then fine-tune relationships - so that everything works like clockwork.

Email marketing is great for developing relationships with clients in B2B. Email is a manager's working tool in business, so the effectiveness of letters is often higher than in the B2C sphere. Let's talk about what pitfalls need to be taken into account so that one of the best sales channels in B2B works at full capacity?

Gone are the days of sending mailings via "blind copy". Modern platforms will replace both a designer and a programmer. Except that they won't write the text. They have letter design templates and a block editor; there is convenient analytics: you will find out how many people received the letter, how many opened it, looked at it. You will be able to specify from which regions these people are, how many of them went to the site.

Modern email services are constantly evolving. Over amazon phone number data couple of years, all the platforms that we use in practice have become more user-friendly and easier to use.

How to choose a platform? Almost any is suitable for a start, their functionality is almost the same. We most actively use Mailchimp, GetResponse, UniSender, SendPulse. Just decide and act.

Attention!

We recommend choosing a paid tariff with a dedicated IP address. In most services on inexpensive tariffs, different companies send letters from one IP. If one of your "neighbors" gets into the spam list, your letters will go there too. So, you shouldn't skimp on this.

So, the mail service has been chosen. You need to upload the address database to it - let's talk about it now.