How to determine crawl budget

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Search engine version:

Crawl budget is the amount of expenses that a search engine incurs to index one link on your site. Expenses include electricity, internet, and so on. The more difficult it is to index your site , the longer it takes the search engine to do this, and therefore the more expenses it incurs.

The same conclusion follows from both concepts:

Your site should strive for technical perfection so that it can be indexed quickly and easily. This approach will allow search crawlers to index more pages in the same period.

Let's note right away that small sites with up to 1000 pages don't need to bother with this. You have a small budget anyway and it's enough for you.

There are two ways to find out your indexing quota. The first is to check the logs on the server. See how often search engine bots visit you and how many pages they crawl per day on average.

Server logs
Server logs
The second way is to check the webmasters' offices. For example, Yandex.Webmaster has a section called "Crawl statistics", which shows how many pages on average a bot visits on your site.

Yandex crawl statistics
Yandex crawl statistics
Google has a more informative crawl report, but it is how to use overseas chinese in australia data to boost sales only available in the old version of the webmaster dashboard.

Google Report
Google Report
How to Increase Crawl Budget
It's actually quite simple. You just need to improve your site, work on the content and over time it will improve. Publish more often, post links to new content in different places, attract more audience to the site and motivate them to perform various activities within the site and you will see how search crawlers will visit you more often.



Optimizing your crawl budget


No matter how big your crawl budget is, you may be spending it incorrectly or simply not optimally. If a crawler is willing to spend a lot of time on your site, it would be a shame to have that time spent on error handling and indexing the same pages.

In this chapter, we will tell you how you can optimize your crawl budget and spend it most efficiently. In short, you need to:

Set up access to documents
Increase the number of external links to the site
Set up a sitemap
Set up dynamic URLs
Work out the architecture of internal links
Use redirects
Get rid of 404 links
Let's take a closer look.