What is the difference between UU and active users?

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table of contents

What is UU (Unique User)?
What is the difference between the number of UUs, sessions, and ceo email list page views?
How to check the number of UUs on Google Analytics
What tools would you recommend for people who are new to Google Analytics?
What is UU (Unique User)?
First, let's look at the definition of UU (Unique User).
UU is an indicator that shows the number of users who visited a site within a specific period of time
. No matter how many times the same user visits the site within that period, the UU number will be 1.
Only the number of users who visited the site is counted, regardless of the number of times they visited the site or the number of pages they viewed.
In other words, all users who visited the site at least once within a specific period of time are counted as 1 UU.
It is an indicator to look at when you simply want to know, "How many people are using my site?"