Those who conduct access analysis check the number of conversions and analyze the route by which they reached the conversion. Was it from a search, an advertisement, or a bookmark? Understanding the contact points leading to a conversion is very important in order to further increase conversions.
However, try to think from the user's point of view. Let's say you've finally hospital mailing leads decided to sign up for a certain service. Do you think that the right timing will come suddenly? Perhaps you
learned about the service, compared it to others, agonized over it, and then one day made a decision.
In a situation like this, is it a correct analysis to only analyze the CV's most recent actions?
The attribution analysis introduced here is based on this perspective, and it looks not only at the most recent CV, but also at
What related pages did you visit?
Which page did you look at to finally decide to apply?
This is a useful feature for analyzing the series of steps a user takes to convert. Master attribution analysis and find out what factors really contribute to conversions!