Conveys the company's values

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Helps to establish an emotional connection with consumers

65% of consumers believe that an emotional connection with a company creates a feeling of being cared for. People usually become friends with those who have similar interests, values, and outlook on life. Similarly, consumers choose brands whose voice resonates with their thoughts. Many purchasing decisions are made based on emotions.



Communication of the brand with the audience nepal telegram database shows the mission and values ​​of the business, what the company lives by. Information should be readable and be an integral part of the image. 64% of consumers are sure that common values ​​are the basis of trust in the company.

Supports unified communication across all channels

If a designer creates creepy memes for social networks, and an email marketer writes boring and dry texts, the audience will feel dissonance. Tone of voice helps to define a single style and maintain it everywhere.

What is the tone of voice?
Conventionally, all ToV variants can be divided into several groups.