An Instagram Carousel from Sprout Social introducing one of our Product Managers

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A graphic that reads: Ways employees greece b2b leads believe sharing company posts on social media helps their role. The ways include: brand awareness, social selling, market amplification and internal communication. The chart compares engaged user responses (employees who spend average of 60 minutes or more on social media each day) and casual user responses (employees who spend less than 60 minutes a day on social media). Brand awareness and social selling are top reasons for engaged and casual users.
The Advocacy Report also revealed 72% of engaged social media users would post about their company if content was written for them. Sprout’s Employee Advocacy platform enables you to draft message ideas for your employees to share, which makes it easy for them to amplify your content and help you achieve your goals.

A screenshot of Sprout's Employee Advocacy platform that demonstrates how users can curate a new story for their internal team to share.
7. Maximizes recruitment
Prospective candidates rely on social media to find open positions and research companies. According to LinkedIn, 65 million people use the platform to search for jobs each week.

The staggering figure explains why building a strong employer brand with the help of social media is essential to attracting top talent. To stand out in a sea of employers, your content needs to showcase your unique culture and values, and encourage brand advocacy. For example, creating a meet the team social post series is an effective way to humanize your brand and grow your candidate base.


In addition to having your pick of the talent pool, featuring and celebrating your current employees will boost their satisfaction and reduce turnover, while generating audience engagement. According to a Q4 2023 Pulse Survey, 48% of consumers want to see frontline employees in more brands’ social content.