4. Just as much as needed

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Example. The digital product promotion team was asked to imagine that they were Bill Gates or Mark Zuckerberg with their capabilities, background and resources. Suggestions poured in - change the interface to blue and white, create a social network around the application for entrepreneurs, add features for online meetings and working with documents. Yes, some of the ideas may be difficult to implement in real conditions or the resource costs will be too high, but you will definitely find grains of gold in this ore.



Example. Before starting a brainstorm, set a goal - malta telegram database to collect, for example, 100 ideas for promoting an application. Do not stop until you get this number. The point is that when you collect the first 30-50 proposals, you will run out of solutions that lie on the surface. Creativity and unconventional thinking will come into play, and here you can expect a Klondike of unexpected hypotheses on channels, creatives, communication campaigns. Some of them, of course, will be eliminated as untenable, difficult to implement or too resource-intensive. But some will certainly be able to be used for testing.

10. Shadow Assault
The team is divided into three groups:

the first to discuss the issue publicly;
the second listens and writes down everything that comes to mind during the first group's discussion;
the third expertly evaluates all generated hypotheses and can offer its own options.
This technique allows for maximum involvement of people with different character types in the process, if you invite extroverts to discuss the issue out loud, and introverts to silently write down their options.