If you’re a marketing professional, you know that the field is always changing – often at an alarming rate. With digital transformation and the increasingly popular use of the internet and artificial intelligence, marketing has completely reshaped itself and given rise to one of the most important areas of the 21st century: digital marketing.
Thanks to the boom in digital actions, marketing strategies today need to be more aligned than ever with the customer's reality, taking into account their tastes, preferences, pain points and everything that involves their world. This world – whether online, offline or omnichannel – is fast-paced, disruptive, personalized and ultra-connected.
What can you do to ensure that your company keeps direct mail marketing for personal injury email list up with this revolution and the impact of new digital technologies on the sector? Well, we'll talk about that (and much more) here, in this super in-depth article on the origins and aspects of digital marketing.
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What is Digital Marketing?
Having an online presence is essential for the growth of any type of company. And digital marketing is responsible for this . Today, digital marketing is responsible for ensuring that the company is present in the most diverse types of media that exist, from the most well-known ones, such as Instagram and Facebook, to ensuring that the company's name appears as one of the first search results on Google's page.
It is this conglomerate of strategies that we call digital marketing – that is, the entire set of information and actions that can be carried out in different digital media with the aim of promoting companies and products.
Emerging in the 1990s, this branch of marketing has changed the way companies use technology to promote sales . The term has become more popular as people have started to use more digital devices in the purchasing process, whether to research products or to make the purchases themselves. This is the power of digital transformation !
To get an idea of how this has influenced the purchasing process, it suffices to say that, in the past, to find out about a product or service, you had to go through a phone book and contact the company directly. If not, another way would be to ask friends and acquaintances for recommendations, through the famous word- of-mouth marketing .
In both ways, the end consumer loses some of their autonomy when it comes to making choices, as they depend on the information and opinions of third parties. With digital marketing, on the other hand, the user takes the lead in the process of getting to know and interacting with the company, which begins as soon as they search for more information about the product/service they need online.
READ MORE: Account-Based Marketing (ABM): What is it?