Does your goal make sense for your business? Is it aligned with your business’s values and purpose?
Achieving goals involves spending time and energy. In the end, all that dedication should philippine number for whatsapp be worth it. This means that goals need to be supported by solid justifications.
The purchase of expensive, state-of-the-art equipment, for example, is explained by the need to provide increasingly better products and services to customers. If there is no good reason to buy it, the transaction may turn out to be a mere waste of financial resources.
T: Time-based (set a deadline)
Finally, every goal needs a specific time to be completed.
What deadline did you set for achieving this goal? Without a deadline, it is much easier for you or your team to procrastinate and “put things off”. In any case, the deadline should be there, clearly defined and clearly visible to everyone involved.
Goals without a deadline end up becoming exhausting. But be careful, if you haven't achieved what you expected, don't keep putting it off. Maybe it's time to evaluate what went wrong and rethink your plans, with new strategies and goals.
Now let's do an exercise, with a real goal to understand once and for all how SMART practice works.
Objective: Increase and retain the number of customers.
Goal : Increase the number of regular customers by 20% by January 2021.
Specific: establish an exact percentage of desired growth.
Measurable: by knowing the current number of customers, it is easy to measure the arrival of new ones by the specified date.
Achievable: requires an effort that is within the company’s reach.
Relevant: represents more revenue and also the company's stability in the market.
Time-bound: establishes that the target must be achieved by January 2021.
Now that you have a better idea of how to set achievable goals, it’s time to put them into practice. Therefore, goal planning must be very much in line with the things you really want for your company. In other words, you need to really care about the things you want to achieve for it.
When you truly value a goal, you will be taking a big step towards achieving it. Plus, when you organize yourself, you become more productive.
In general, you need to have balance to set big dreams, but without taking your feet off the ground.
Time to put into practice what you've learned and set your goals for the coming year.
If you need help defining your digital marketing strategy goals, we can help! Schedule a coffee to meet with our agency or contact our team directly through our website.
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