Be remarkable and you become shareable

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If you were only to sell products half the time, and forget about your inventory the other half — you wouldn’t stay profitable for very long. Ecommerce marketers know that creating content is hugely important, but that posting it consistently is just as important.

Decide what consistent means for you and stick to a plan. You might choose to start out posting one piece of Facebook content per week, tweeting twice a day, and using Instagram 4 times a week. Whatever makes sense for you, and is manageable for you long term – stick to it consistently.

You may find your social media efforts attract more engagement than you anticipated and require attention that you don’t have the resource for. If this becomes a reality for you — don’t panic — there are options such as outsourcing some of the content or scheduling using a service like Social Hire. This means you’re always on the ball and engaging with your followers and if you’re a complete newbie to the social media game, these services can be a great help to get you started. There are lots of experts available – make use of them and set yourself up for success!

Posting to ensure your brand is visible to your audience is really important, but just qatar phone number library posting for the sake of it shows. Put in the effort and encourage comments and interactions with your content. Encourage your customers to share and engage with content by making use of a variety of formats such as:

Photos
Video
Quotes
Music
Links to blogs and other content
Stats


Visual content is more than 40 times more likely to get shared on social media than other types of content. (Source: HubSpot)


Social posts and brand content are shared more when they evoke an emotional response from audiences. Inspirational stories, hilarious moments, controversy, acts of kindness and the unexpected make people want to share, like and love. Be brave about what you post and make sure that whatever you do, you remain authentic. Being real about what your brand values and represents will help to more credibly tell your story and make your brand memorable.