heatmap showing global engagement patterns on Facebook

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In the process, you’ll get to boost your Facebook finland b2b leads engagement as your content reaches more people.

Global data states that the best times to post on Facebook are:

However, you should also pay attention to your specific audience. You can check out your Facebook analytics and see when your followers are most likely to be online. That way, you can schedule your content around those time periods.

You can also take advantage of Sprout Social’s Optimal Send Times feature. This analyzes your audience and selects the best times to schedule your content.

Sprout Social publishing calendar with a compose window expanded and a drop-down menu of optimal send times
Maintaining brand consistency in scheduled posts
Next, it’s important to make sure you’re keeping up with your branding throughout all of your scheduled content. If you batch your content creation, this should be a simple enough process.

Maintaining brand consistency includes things like:

Keeping a similar brand voice throughout all of your captions
Using the same color scheme and font choices throughout all graphics
Sticking with the same filters and effects for all videos
Creating graphics using similar templates so everything looks cohesive
If you’re reaching a wider audience due to your scheduled content, you want to make sure that content is representative of your brand. It should be able to help with overall brand recognition.