Advertising helps you tell as many people as possible about your training

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Stage three: course promotion


Create a landing page. You should place the following information on the course page: title, short description, USP in the form of a list with explanations, conversion elements for signing up for training, results that the listener can achieve. It will be useful to talk about the lecturers and the structure of the course.

Create a sales funnel. When developing it, consider the luxembourg telegram database interests of potential listeners, carefully select the places where advertising will contact the user. Use lead magnets (free checklists, open lessons) and tripwires (the first inexpensive purchase, which then leads to the purchase of more expensive products).

Think over a promotion strategy. You can use both paid and free channels to promote the course. If budgets are very limited, use mutual advertising, post expert materials with an invitation to take training on sites like vc.ru. Another way is to speak at conferences and simultaneously advertise your course. And if you want to use paid channels, use the click.ru service to manage all campaigns from a single advertising account, use automated tools and participate in an affiliate program .

Organize payment. Commercial activity involves accepting funds and paying taxes. You can register yourself as self-employed if you do not expect to make a large profit. You can also choose the form of an individual entrepreneur or LLC. If you plan to sell a course through platforms like GetCourse or Stepik, you do not need to worry about accepting payments, because they provide their own infrastructure to clients. If you intend to create your own training site, use the services of ЮKassa, Robokassa or any other similar ones.