Develop a localization strategy

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Localization is the process of adapting to the needs of another audience or culture.

If you rely on website sales, consider localizing your website for netherlands b2b leads international customers. Other types of localization include regional social content or tweaking your messaging to resonate with a broader audience.

Sprout’s Spanish localization strategy is a great example. Sprout Social’s Spanish site boasts similar creatives and messaging to our standard homepage, but with region-specific language.

Sprout Social’s spanish homepage, with region-specific language changes

You should also localize what you’re selling so your products or services are relevant to your foreign customers.

This might involve creating a one-off promotional product in a single country. Or, it could mean re-designing your service to better meet the needs of a different market.

The more you expand, the more you’ll need to embed a localization strategy into your company.

Use artificial intelligence (AI) to analyze multilingual sentiment data. Looking at comments across multiple languages reveals specific insights into the opinions and needs of customers across regions.