Combining your organic traffic trends with other metrics lets you make accurate

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SEO predictions without having to learn to code or subscribe to another platform. Avoid Zero-Click Searches to Get More Traffic Valentina Pacitti Oct 19, 2022 5 min read Avoid Zero-Click Searches to Get More Traffic Share INDEX Have you ever used Google as a dictionary? Maybe you asked the search engine "how old is Tom Cruise" and didn't need to click on any other results because the answer was right there.


If so, you have achieved a zero-click search. Thanks to SERP features that provide useful information directly on the results page, many searches end without a click to a website. But what does this mean for your SEO strategy? You will list of ghana consumer email need to learn to either avoid zero-click searches or make them work in your favor. What are zero-click searches? A zero-click search is when a user enters a query into a search engine but ends up not clicking on any of the results.


For example, when Google places the requested information at the top of the results page, such as for the query “how old is tom cruise,” the user does not need to scroll down and check the other organic results. -Instant answer at the top, "People also asked" block right below, and information card on one side. This is how Google is transforming SERPs, reducing the number of clicks. What does this mean for SEOs? Positioning in the top positions of the SERPs is not always enough to get traffic Zero-Click Searches Hurt Your SEO Rankings CTR You should evaluate the SERP features of the keywords to understand their real ability to support your strategy.