What is referral marketing?

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First things, first. What exactly is referral marketing and why is it so beneficial for both companies and clients?

Referral marketing is a marketing strategy that involves the active participation of your clients.

This kind of marketing strategy is cio cto email list mutually beneficial as both clients and companies help each other grow and increase their client base.

The client commits to sending out referral links (typically exclusive) to find new customers for the company, and in turn, the company offers the client incentives in the form of rewards, discounts, special offers, etc.,

This kind of marketing is growing exponentially. We've all been browsing social media and spotted our favorite influencers offering a special discount when using their code for the product.

For it to work the business has to build strong relationships with its clients. You want your clients to reflect the nature of your business. So make sure you follow through with your promises, have a solid product or service to offer, and have a dedicated team to solve your partner's doubts.