What is email marketing?
Email marketing is a promotional tool where you use email to advertise your products or services to a large number of subscribers. It is an important part of your marketing strategy , helping you maintain contact with your potential customers and clients, while keeping them informed and excited about the new products you offer.
New trends are presenting opportunities that will change the way we use email. In addition, changes in privacy and security are forcing us to rethink how we measure the success of our email campaigns.
Today I'm sharing with you 5 major email marketing trends that we need to keep an eye on:
1. Artificial intelligence will be at the forefront
Artificial intelligence (AI) has seen a tremendous boom in the last year, and its impact is already reaching the field of email marketing . It is increasingly popular among marketing professionals because it allows:
Content personalization : AI can help tailor content based on individual customer interests, behaviors, and preferences, meaning you can better tailor your message to the specific needs of individuals.
Creating effective messages : By using AI, you can create more precise and targeted messages that better appeal to your audience and have greater impact.
Follower segmentation : AI helps analyze and divide followers into different groups (segments) based on various factors, allowing for more precise and targeted marketing campaigns.
In the future, artificial intelligence will likely play an even greater role in email marketing , as its use will evolve along with the advancement of this technology.
2. More interactive emails
Interactive elements like quizzes, surveys, sliders, and interactive infographics allow you to increase engagement in your email campaigns and collect feedback much faster. This not only improves the user experience, but also gives uk email leads you valuable insight into subscriber preferences and behavior.
It's important to test and optimize your interactive emails across devices. You should also constantly adjust the level of engagement of your email recipients based on the specific goals of your brand or campaign.
3. Customer data is extremely valuable
Customer-generated data is very valuable because it is accurate and comes directly from users. This data can include information that a customer enters, such as when they sign up for a newsletter, complete a survey, or provide feedback.
Transactional emails, such as purchase confirmations or reminders, are another opportunity to collect more customer data. You can include surveys or requests for feedback in these emails, allowing you to better understand your customers.
4. Use of user-generated content (UGC)
72% of consumers believe that customer reviews and testimonials are more trustworthy than promotional materials created by brands themselves. This means that people trust content that comes from other customers more than direct marketing messages.
Customer-generated reviews, photos, and videos are often included in marketing emails. This increases brand trust and credibility as customers see real experiences from other users.
5. Re-emphasis on CTR
Email open rates were once considered a key indicator of the success of marketing campaigns, as they showed how many times an email was opened. However, due to changes in privacy policies (such as those implemented by Apple), this indicator is now considered less reliable.
Apple's new privacy settings prevent tracking when and where users open an email or what device they use. Technical limitations can also cause an email to be counted as opened if images are loaded, even if the recipient hasn't actually read the message.
It is better to measure clicks, as they more clearly show that the user has expressed interest in the content. Click-through rates (CTR) measure how many people clicked on links in an email, which indicates a higher level of engagement. A click is also a more important indicator of proximity to a conversion goal (e.g., a purchase) because it leads the user to the next step, such as visiting a website.
Keeping up with the latest trends in email marketing is not just a way to stay up to date, but a key approach to maintaining a competitive advantage in the market.
Technologies and strategies are evolving rapidly, and if we can take advantage of these changes, we can achieve significantly better results. By using the latest tools and methods, we can better understand our customers and adapt to them more effectively.
If you don't know how to acquire email databases, what to send to potential customers, and how the latest AI tools can save you time when creating email marketing, then join me for an exclusive practical workshop where you will learn everything you need to sell through email marketing.