Understanding what this means is essential for sustainable growth. The more honest and careful you are about calculating your content ROI, the safer your marketing investments (and your reports!) will be.
And of course, you also need to produce engaging content that will be relevant to your visitors. In addition to metrics, you can ask yourself some questions that will help you better understand the scenario.
1 — Which stocks really perform well?
Often times, making small updates or producing a post that is essentially original can be more effective than simply outsourcing everything.
This way, you may end up having a positive ROI, but business opportunity seekers email list that doesn’t mean you’re growing as much as you could!
Consider calculating variables such as time cost in addition to cash cost. This creates context for your calculation, showing the reality of the sustainability of your business.
2 — Does my sales funnel work?
In short, you need to use your content to attract people and convert them into customers, right?
In this way, you must influence your audience by offering relevant content that solves problems. In other words, each of your pieces of content is a vital part of your performance in sales opportunities .
Likewise, at some point you will also need to use other tactics, including paid media or sales-oriented content. Therefore, you need to record your successes and failures , as well as carry out tests to improve your planning.
3 — Am I looking at the right problems?
There are hundreds of different metrics you can look at ( click here to learn the difference between performance metrics and vanity metrics ). Not only that, but all the numbers you record are manipulable. With them, you can create calculations that justify any interpretation of your performance.
Unfortunately, this is a trap that many people fall into. When defining your metrics, spend most of your time thinking about your key indicators and your weakest points.
Your goal should be what you are actually going to deliver, not a report to show to other people. Find a balance between your subjective perception and as much data as you can gather .
This way, you’ll understand where to look at different stages of the customer journey, and also at different levels of traction for your business.