Conversion metrics sells
Posted: Tue Jan 21, 2025 5:54 am
In this section, we’ll look at how to assess whether users are taking the desired actions, in line with your business goals — what constitutes a conversion.
Conversion rate
What percentage of visitors click on the button to subscribe to your newsletter ? Or download your new e-book, reserve a place on your course, buy your product…
This is the kind of question that a conversion rate test seeks to answer. Check how much it varies over time to see if any adjustments need to be made.
If traffic to your website is increasing but your conversion art director email list rate is not, you may need to take care of the clarity of the information and calls to action ( CTAs) on your pages. Or, check whether this audience is actually qualified for your offer.
In any case, arousing interest and using persuasion techniques is essential to achieving a better conversion rate.
Cost per conversion
The cost per conversion, which we can also call cost per lead, depending on the type of conversion you define, must be evaluated together with the conversion rate. This is because there is no point in having a satisfactory percentage of conversions if the cost to reach that mark is too high.
To find this metric, simply separate the cost of your digital marketing campaign and divide it by the number of conversions that came from it in a given period. If expenses are hurting your company's profitability, it's best to restructure your actions or optimize your website to increase conversions .
Cost per click (CPC)
In paid media campaigns , if we consider a click on your ad as a conversion from a person who was unaware of your business to a visitor to one of your pages, there is a metric similar to cost per conversion known as CPC — in English, Cost Per Click.
Evaluating it can be interesting to know which platform brings better results — in case you use more than one — and whether the online advertising actions are worth it.
Sales metrics
Conversion rate
What percentage of visitors click on the button to subscribe to your newsletter ? Or download your new e-book, reserve a place on your course, buy your product…
This is the kind of question that a conversion rate test seeks to answer. Check how much it varies over time to see if any adjustments need to be made.
If traffic to your website is increasing but your conversion art director email list rate is not, you may need to take care of the clarity of the information and calls to action ( CTAs) on your pages. Or, check whether this audience is actually qualified for your offer.
In any case, arousing interest and using persuasion techniques is essential to achieving a better conversion rate.
Cost per conversion
The cost per conversion, which we can also call cost per lead, depending on the type of conversion you define, must be evaluated together with the conversion rate. This is because there is no point in having a satisfactory percentage of conversions if the cost to reach that mark is too high.
To find this metric, simply separate the cost of your digital marketing campaign and divide it by the number of conversions that came from it in a given period. If expenses are hurting your company's profitability, it's best to restructure your actions or optimize your website to increase conversions .
Cost per click (CPC)
In paid media campaigns , if we consider a click on your ad as a conversion from a person who was unaware of your business to a visitor to one of your pages, there is a metric similar to cost per conversion known as CPC — in English, Cost Per Click.
Evaluating it can be interesting to know which platform brings better results — in case you use more than one — and whether the online advertising actions are worth it.
Sales metrics