Link building is the strategic process of accumulating hyperlinks to your pages from other websites, in order to improve the positioning and increase traffic to your own website, thereby attracting new users.
The so-called link builders are responsible for building external links on the website at an “off-page” level.
They are then introduced into sites with a greater flow of internal users, allowing these Internet users to be transferred from one page to another.
The more links are edited and created, directing traffic to our website, the greater our popularity on the network will be and in turn, the higher our positioning.
The most popular search engines on the web use links guatemala whatsapp resource to locate the different pages that exist on the network.
Therefore, it is essential that within our web domain there are internal links and external links.
So that search engines can locate it more effectively.
Importance of link building
Link building is an important element within the areas of digital marketing.
Being a tool that can help place our web domain in the top spots of digital search engines and increase user traffic from another page.
Since links are created, they begin to be a fundamental part of web positioning,
Being edited to look natural and of quality, making them attractive to different users.
In addition, the algorithm of the most popular search engines on the web usually determines the value of a site's content by analyzing a series of requirements.
Among which is the number of links linked to our page.
The machines in charge of running search engines cannot rate the content of our website according to the quality level
So to determine the value of the content, they check the number of links linked to on our sites.
Therefore, the higher the quality of the links we maintain on our website, the higher the positioning that search engines like Google will give us and, in turn, we will increase user traffic to the page.
Now, although this SEO strategy works very well, there are certain links that, despite being created correctly, will not be of much use.
These include:
Links that link our page to content not related to ours.
links that appear simultaneously on many sites
Links that appear on news sites or general content pages, rather than centralized content or content on the same topic as ours.
Links from an international website directed to a regional or local site
Links from a page with a content structure different from that of our web portal
Links on our site that do not add value to our content
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By not following these specifications, we will achieve good link building, so productive and efficient that it will boost our web positioning, organically and effectively.