I don't know what I want. Please advise. Here are the global tasks of my company.
And here the conclusion suggests itself - since MAED is developing digital marketing courses, the simplest solution is to simply give what already exists.
training standards. At MAEDe, this means that the client should always receive what is applicable to their business, what is useful to them, what can and should be implemented tomorrow. The clichéd approach to corporate training does not take into account the real goals of the business.
Corporate training is not the main source of income for MAED , we are developing at the expense of other businesses. This is an exclusive story for us, there is no conveyor belt, no plan for selling corporate trainings. We work with corporate trainings very precisely, it is more of a pleasure. Therefore, it is more interesting to think ahead, to help formulate desires correctly, to give a little more.
In real life, it looks like this. For example, a large netherlands email list pharmaceutical company came, with a large marketing department, and they had very specific, precise tasks, very specific, with specific services that needed to be taken into account. It was necessary to do content marketing, set up email marketing, take into account all the specifics (restrictions and nuances for pharma) and provide relevant trending knowledge that they can implement in their work right now. This is an example of a task from a customer who knew exactly what he wanted, knew exactly his weaknesses.
Here is an example of a request from a customer who did not know his weaknesses. The request sounded like this: "We are opening a company now, there is no marketing, what should we do?" We offer different options for such a request. We can train top staff in some basic principles, because top staff should understand how Internet marketing works, what important nuances there are. Only after the top staff is aware of the basic principles that we provide, strategic ones, only after that does it make sense to hire a marketing director, marketers, and then there is a chance to organize the work logically and competently, and not hire just anyone.