The comments made on these channels are useful for understanding your audience’s needs. This will give you new ideas for creating content that is even more relevant to users, which can increase engagement metrics.
Furthermore, when visitors exchange knowledge and ask questions, they are creating a real connection with your business. Therefore, always encourage people to leave a comment. In the case of social networks, you will also be able to increase the reach of each post. Having a relationship with your followers, using unique and valuable content, increases conversion by up to 6x . Therefore, value each piece of content created.
Email list deactivation or removal request fee
Relationship issues with your leads may cause them realtor email list to want to leave your company's contact list. This can be done by inactivation (usually 6 months without interacting with the materials posted), or by request.
If they receive more messages than they would like or believe that the content is not related to their desires, they may make that decision or stop engaging. If your rate is too high, you will need to review your email sending strategy.
Conversion Metrics
Leads from blogs, social networks and downloads
Getting visitors to sign up to receive more information and content from your company is one of the fundamental steps in digital marketing. However, you need to go deeper.
Understand how many articles it took for the user to sign up. Also find out what media was used and what stage they are at in the buying cycle. By doing this, you will be able to provide content that can bring this user even closer to your company and a possible sale.
Email List Growth Rate
This is the percentage of new registered emails in relation to the total. The higher this growth, the better it will be for your business, since you will be better able to attract potential customers. If the growth is low, this shows that you are having difficulty finding new interested parties.
It is important to remember that it is not a good idea to achieve this growth at all costs. Do not buy a ready-made list or lie to users to get them to sign up. In these cases, you may lose the customer and cause problems for your brand in the market.
Email Click-Through Rate
Although reading emails is necessary, it alone is not enough to improve your company's marketing results . Therefore, it is also necessary for Internet users to click on the CTAs (calls to action) sent in the message.
They are what will make the user read advanced content or even complete a purchase. A low click-through rate in emails reveals problems with your message. It may be the content that is long, irrelevant or not interesting to the audience.
Cart abandonment rate
It is not uncommon for a visitor to an online store to decide to buy a product, but give up once they put it in their cart. The abandonment rate measures the number of carts that were abandoned.
If you have a high rate, it may indicate that your shipping costs are too high for that region. Another possibility is that you have a registration page with too many fields or technical problems completing the payment.
Average ticket
Making a purchase is an important step. However, you must measure how much each user has spent on your website. For this, there is the average ticket. If each customer makes small purchases, you can review installment policies (encouraging users to make larger purchases), in addition to displaying similar and complementary products, increasing your user's desire to buy.
Number of transactions
One of the main conversion metrics is the number of transactions. With this, you can see if there are more purchases being made during the period analyzed. This will make it easier to find out if your strategies are being effective.