This strategy focuses on using resources already available and informing existing customers about new products, promotions and special offers. This approach increases loyalty and encourages referrals, as satisfied buyers often recommend your products or services to their friends, which is highly effective at low cost.
Additionally, with purchase history data, you can better tailor your offering by offering complementary products or services through cross-selling and upselling, thereby increasing sales.
Disadvantages and risks of remarketing
One of the biggest mistakes in remarketing is being overly intrusive in contacting customers . Emails that are too frequent and too aggressive can turn off users and be counterproductive. That's why it's important to be moderate in your communication. Examples of good practice include restocking reminders, especially for products that customers buy regularly, or information about special occasions.
The risk associated with remarketing is the risk of messages ending up in the spam folder . It is therefore important to ask users to regularly check their spam folder and add the sender's email address to their list of trusted contacts (whitelist).
Also beware of inappropriate audience targeting and violation of user privacy . Inaccurate targeting can result in ads reaching people who are not interested in your offer. Choose your target groups carefully to increase the effectiveness of your campaign. Care must also be taken to respect customer privacy. Remarketing relies on the collection of user data, which can raise privacy concerns. Make sure you are transparent about your activities and comply with data protection legislation.
It is worth noting the Email Title because it is the first element that makes an impression on the recipient. A catchy and interesting title can significantly increase the chances of opening the message and accepting the offer.