A “soft bounce” is a response to the email not being delivered to the recipient due to a specific problem.
In most cases, these problems causing a soft bounce can be resolved later.
Usually, this is because the recipient's mailbox was full. But it can also be that the receiving server was not working.
In cases where soft bounces are generated and do not generate any action on the part of the recipient.
That is, a click or read is usually automatically classified as chile whatsapp resource a hard bounce and proceeds to be deleted from the database.
How to Reduce Bounce Rates
Maintaining a high bounce rate on a server is an indication of poor quality content.
And this could cause a bad reputation for your email marketing campaign.
One of the first things to consider when trying to maintain a low bounce rate is keeping an up-to-date database.
It is common for this mechanism to be used under the double opt-in strategy, which requests double confirmation from the email recipient to receive your emails.
In addition, factors such as:
the IP address from which the emails are sent.
the user's reputation on the server.
the email marketing platform used for the campaign .
Aside from these requirements, there are a number of simple practices that could help us reduce our bounce rate in email marketing:
Review and update the database
Maintaining an up-to-date database with interactive campaigns motivates users to stay in constant contact with your content.
Constantly evaluating your database can help you understand which email addresses are active and which ones are already active.